This week in class we were given the task of watching half an hours’ worth of local news. I chose to watch WPXI during the 12:00 to 12:30 segment. I numbered each part during the half hour that I watched.
1) The first story displayed when I turned it on was about a police officer who was killed in the line of duty. The reporter interviewed various people who had nothing but good things to say about the officer the reported then signed off and as she did her name appeared on a bottom banner, under that the phrase “News coverage you can count on” also appeared.
2) The next story was about a car fire it was titled “Firefighters called to battle a car fire on I-279”. The anchor gave simple details and stated that the viewers should stay tuned to hear more information.
3) “Crosby Cleared” was the next topic and it was during this segment that the anchor was somewhat emotional. He explains it like it is the most important thing he has to say. The first thing he says is that the story is big big news.
4) The next story is about a girl who was hit by a car in Brighton heights. They offer a clip showing police and ambience cars surrounding the scene.
5) The news channels logo flashes along with their theme
music.
6) Then a story about an attempted burglary at a Crafton business. The anchor doesn’t offer much about the story just simple facts that it happened and then he moves on.
7) He moves onto the next story about a family of four that was hit by a car while riding in their horse driven buggy.
8) A story about jobless benefits is next up, and the clip provided shows people in an unemployment office.
9) The weather feature was up next.
10) Finally before the first break they had a food recall; this particular recall was on Giant Eagle lettuce. The anchor didn’t seem to take the recall as highly important; in fact he used more urgency on the Crosby story.
11) The first commercial was an ad for various NBC shows that aired later in the night. These shows included; Whitney, the Office, Community, and Parks and Recreation.
12) The next commercial was for Rusmur floors in which they promoted a special for carpeting.
13) After that they aired an ad against Rich Fitzgerald, basically a political ad endorsed by an opposing figure.
14) Then after that was an ad for Gateway health plan, this was aimed at adults who needed secure health plans.
15) An ad for Edgar Snyder & Associates was next; he offered legal help to those who needed someone that they could trust.
16) Before the news returned they showed an ad for Scott tissue, one of the sponsors.
17) The first story that appeared after the break was about a missing bridge, the news anchor reported that it was chopped up and sold by the crooks to get money.
18) The next story was about a road that was giving out, the reporter states that while the road needs fixed the costs and time closed will highly impact the community.
19) The anchor then reported on schools in one community going up for bid, though he could have elaborated he seemed to gloss over details.
20) Before another commercial break the channel advertised for upcoming news topics that viewers would want to stay tuned for.
21) The first commercial after the second half was an ad for the news channels themselves.
22) After that the next ad was for Wright Hyundai, the commercial itself basically showed various cars offered by them.
23) Next up was a commercial on Robert Peirce and associates, and their services for people with legal issues and their disabilities. They shared their slogan “Lean on us” that advertised that they could be trusted.
24) Then they showed an ad for Medical Stop Pharmacy, who was hosting a customer appreciation day.
25) Once that commercial ended a clip of a pie and sad music started playing, the pie was slowly being cut apart listing various everyday expenses as parts of said pie. This ad was for the local food bank and they used emotions to garner reactions from viewers.
26) Again an ad for Wright Hyundai played, this ad was exactly like the first and this was all before the news returned.
27) The last commercial before the news turned back on was on for Gateway Health Plan, much like the same commercial that aired before.
28) The news returned and the first story was about Booster Safety, the reporter held an interview and the woman stated the “the longer they stay in boosters the less they have risks in the car.”
29) Next up was a story on parking lot rage; the anchor reported that a woman was run over by a man after they argued about a parking spot. A clip was shown that displayed the woman on the ground after being hit with people surrounding her and watching the scene unfold.
30) Then the channel advertised an exclusive interview with Tanya Kach, a woman who was held captive for years by a security guard at her school. The anchor said to watch the channel at five to get the full story, thus leading people to keep watching.
31) Again they had a segment on weather, listing the same predictions as before in regards to weather.
32) Right before they cut to commercial they again advertised some upcoming stories to keep the audience watching.
33) The first two commercials were for the news station themselves, one for phone updates and the other for the website.
34) Next up was a commercial for Minute Clinic. They stated that it was a quick way to get healthy and stay on the go, and that it was conveniently located in CVS.
35) After that was an ad for Pearl Vision glasses, the customer was so amazed by the price that he assumed that the sales woman was buttering him up.
36) An ad for Cera Ve was next, this ad to gain credibility showed a real doctor that promised this products effectiveness.
37) The news returned and the first story was about a grandma scheme that was making its way around costing many people money. The news anchor stated that the scheme was aimed at people who were too trusting alluding to the idea that if you’re trusting you will be swindled.
38) The anchor then talked about the news that Steelers might have to pay more money for land that they purchase. He again seemed to have a higher interest in this story than the others.
39) The news advertised their website and then ended for the time being, but not before telling the viewers to return to watch at five.
40) Then they advertised for Gateway one of the shows sponsors.
After watching the news for the short half an hour I quickly realized that they were simply a time filler to advertise themselves and various other products. The segments were very simple, and while it was meant so that everyone could understand the facts, it alluded to the fact that people are too stupid to understand things without them being simplified. The anchors and reporters all seemed to be apathetic to the serious stories and one anchor in particular seemed to only come alive when he was talking about sports. I also noticed that they had no rhyme or reason to setting up the stories, a car accident was placed between a sports story and one about a robbery. The ads during the breaks all appealed to adults, most of them were for things that only adults would need. Adults have jobs, cars, and responsibilities, all of which the commercials advertised for.
If I didn’t come from Earth I would think that our planet was full of violence and lies. The majority of the stories that they aired were about people getting robbed and getting hurt. In class we talked about the fact that movies and media in general were upping the levels of violence to gain an audience and to hold their attention, I believe that the news takes this into consideration and spotlights the real violence to maintain an audience. The aliens would also think that we only offer limited products and services because during the commercials they only show limited products. These are the limited products that are aimed to the target viewing audience.
The news storied in general didn’t surprise me; I understand that they need to have attention grabbing topics to get viewers. What did surprise me was the way the anchors and reporters had no sense of emotion, they simply stated facts in a watered down way.